With it’s cobbled streets, stunning vistas and romantic waterways, it’s long been said that Paris is the city of love. Whilst many of us dream of finding love along the Champs Elysees or upon the glittering peak of the Eiffel Tower, sadly the beautiful Parisienne streets often feel worlds away from our lives, separated as they are by the international waters of the English Channel. However the city of love may be a lot closer to home than we originally thought, with research showing that the chic and cosmopolitan city of Birmingham is the place to live if you’re looking to find your soulmate.  With 8,000 reported engagements made within this bright and vibrant city over the past year, Birmingham is proving itself to be a hotspot for couples, and Britain’s very own city of love.

The new research comes from Birmingham based jewellery retailer, Diamond Heaven, who used Facebook’s Audience Insight to collect the data.

The data was found from looking at how many people with their location set to Birmingham, had changed their relationship status to ‘Engaged’. The data was taken from June 2016 to June 2017.

It looks like we’ve been all loved up here in the Midlands as it found that 7,000 to 8,000 people in Birmingham got engaged during this time.

Women made up 51% of people who got engaged, whereas men made up 49%. The ages of those people were also analysed, with results showing that the most popular age range for engagements was people aged between 25 to 34 years.

Age of women who got engaged:

  • 18 to 24 years old – 27%

  • 25 to 34 years old – 53%

  • 35 to 44 years old – 15%

  • 45 to 54 years old – 6%

Age of men who got engaged:

  • 18 to 24 years old – 18%

  • 25 to 34 years old – 55%

  • 35 to 44 years old – 15%

  • 45 to 54 years old – 9%

  • 55 to 64 years old – 3%

Diamond Heaven also reports an increase in engagement sales. The company which opened its Birmingham store in The Jewellery Quarter in November 2004, during the last year has seen a growth in people buying engagement rings.

Nicholas Carter, Head of Retail & Development at Diamond Heaven says: “It’s so lovely to see that romance is still well and truly here.

“Our sales indicated that Birmingham has been a hotspot for engagements this year, so we thought we’d do some further research. After the proposal comes the Facebook announcement, so what better way to get an indication of how many people got engaged over the last year.”

For more information please visit:

https://www.diamond-heaven.co.uk/dh/our-shops/birmingham-jewellery-quarter

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